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Charan Tadepally · Researcher · Strategist · Leader

16 years of learning what research can do.

I started by learning how to find evidence. Then how to tell its story, influence with it, grow people through it, build partnerships with it, and turn it into action. Somewhere along the way, I took “craft” quite literally. Then technology changed — and so did the questions I was asking.

The journey: Evidence → Narrative → Influence → People → Partnership → Action → Fluency → Possibility → Value
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I grew up around a rural sociologist. Long before I knew there was a profession called research, I was already travelling, watching, listening and learning that behaviour only makes sense in context.

Journey

The spine

Evidence → Narrative → Influence → People → Partnership → Action → Fluency → Possibility → Value.

The methods changed. The problems changed. The technology changed. The job remained remarkably consistent: understand people well enough to make better decisions.

Leadership, across the journeyMy style has stayed participative: listen deeply, create space for challenge, set clear outcomes, develop people deliberately, and keep feedback two-way. At Nielsen that meant building and coaching a 3→10 team; at Flipkart, growing strategic thinking and proactive research in a three-person team; at Microsoft, influencing research quality and culture without formal reporting lines.