2022–Present
Reimagined what the craft could do.
I moved into product building just as technology itself was changing. Research became a way to explore experiences that did not yet exist — while keeping human needs, trust and value at the centre of increasingly intelligent systems.
Possibility
I entered a world of engineers speaking CSS, Java, Python, APIs and ALM. The furniture lesson returned: I did not need to become an engineer, but I needed enough technical fluency to ask better questions and collaborate credibly.
I built the Power Pages research function at IDC and helped lead the product into AI — from low-code/no-code towards Copilot, vibe coding, smart-code and agentic experiences — across makers, professional developers, admins and end-browsers.
Product, security and behaviour
ALM · Security mindset among low-code/no-code makers · AI in security management · Tech inertia through COM-B · Pro-code → low-code · Continuous Power Pages diagnostics across onboarding, adoption blockers, Copilot, Design Studio and feature discovery.
Built more than studies.
Created ResearCharan to demystify research for PMs, EMs and Designers; founded the UXR Chaat Room to connect researchers across Microsoft India; experimented with creative participant recruitment; and brought behavioural frameworks such as COM-B, Maslow, AIDA and TAM into product conversations.
Selected twice to present at Microsoft UXR Days
Value
The question evolved again. Once organisations can build AI, how do they know it matters?
My work examines how partners and customers move AI from ambition to implementation: AI value, ROI and baselines; adoption and measurement; AI Control Tower; Agent Studio; POC-to-production economics; governance; trust; evaluation signals and the metrics that make an AI investment defensible.
“Can we build it?” eventually becomes: “Should we build it this way, on this platform, at this cost — and how will we know it worked?”